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FLICKIDEA / THE IDEA LIBRARY

REACH THE RIGHT PEOPLE

Five parts of a useful SEO review

A small audit should produce clear findings and a practical next step.

Access, structure and content

First check that intended public pages are available. Then review their relationships and preferred addresses. Finally, read the content against the actual question it claims to answer. Keep a reproducible example for each issue.

Experience and evidence

The fourth part is the visitor journey across devices; the fifth is the evidence behind your conclusions. Record observations separately from hypotheses so the person doing the work knows what still needs investigating.

Make the handover actionable

For each finding, include the affected page, the expected behavior and a proposed verification step. Group repeated problems by their underlying cause. A short, prioritized report is easier to use than an unfiltered export of warnings.

SOURCES & FURTHER READING

W3C: developing for accessibility ↗